Book of the Month 2020 holiday campaign
I spearheaded Book of the Month's 2020 holiday campaign and created the peronified BOTM box: Boxie. Boxie was utilized in Black Friday, Cyber Monday, and overall end-of-year gifting campaigns. I drew all the illustrations for Boxie in various scenarios, such as baking cookies, wrapping gifts and so on; these illustrations were subsequently used for Facebook & Instagram ads, emails, printed materials such as sticker sheets and more.
Since the launch of the campaign in mid-October, gifting purchases at Book of the Month have increased more than 2x in both units and revenue compared to previous years.