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NYU Welcome Week

Over this summer, I was hired to be the graphic designer and visionary for NYU's annual Welcome Week, which is one of the biggest events of the university--attracting over 6,000 students every year. This was a dream I have had since walking through NYU for the first time in my freshman year, and I am incredibly grateful for the fact that I got to fulfil my ultimate NYU fantasy during my last year at the university.

In this project, I created the entire branding of the 2019 Welcome Week, which had the theme of "Summer Nights." I worked closely with the NYU Welcome Week summer team to create the aesthetic leading up to the release of all the graphics across different channels from the social media to the stairs to prints.

various marquee event posters

the all-marquee event poster

postcard sent out to every incoming student

stairs in NYU Kimmel Center

name tag